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About Alliance Reservations Network

Established in 1995, Alliance Reservations developed one of the industry’s first online hotel booking engines. Since that time, Alliance has grown into a worldwide leader in the technology of making hotel reservations online. Even back in the early Internet days, founders Peter Bertenshaw and Tad Fuller knew the future of travel was centered around automating the research and booking process for hotels on the web.

For the past 15 plus years, Alliance’s staff has worked tirelessly to provide electronic access hotel’s rates and availability from around the world and to automate the reservation process. With over 20,000 Demand (Marketing) Partners worldwide, Alliance has the capacity and scalability to handle any prospect. Whether a Demand Partner builds to Alliance’s web services API, or uses one of the many CSS template booking engines, or builds their own look and feel site, Alliance has the solution. Also, Partners can book B2B, B2C, negotiated rates, merchant model rates, enhanced commission rates, corporate rates, or any of a hundred different rate options. Alliance has the platform to handle any and all requests. Alliance also monitors and enforces defined viewership rules and rate parity rules for their Supply Partners.

The employees of Alliance Reservations Network understand the only constant is change and work tirelessly to create new methods, processes, and code to capture opportunities quickly. Having a flexible platform built with change in mind allows Alliance Reservations Network the ability to help their Demand and Supply Partners succeed in an ever-changing technological world. The entire Alliance Reservations Network organization is built solely on the success of our Partners. In fact, Alliance Reservations Network only crafts contracts ensuring their own success is completely tied to the success of their Partners. This philosophy ensures both Alliance Reservations Network and their Partners work hand-in-hand to create long-term solutions and partnerships that are mutually beneficial.

No other company in the world provides as many inventory options from as many sources as Alliance. Alliance also prides itself on its transparency with both Supply and Demand Partners. Each and every Partner is given complete transparency of every aspect in the process in order to build long-term profitable partnerships. With so many options for Demand prospects and the flexibility to work with any and all Supply Partners, Alliance Reservations Network has the ability to create a strong value proposition for every opportunity.

Copyright, 1995-2010 Alliance Reservations Network.